How a creative agency uses Auto-Assembly for rapid ad concepting
BrightFrame Creative generates 10 rough-cut variations per shoot day using Auto-Assembly.
8 hours per project
Time Saved
50 GB per shoot
Footage Processed
300 clips
Clips Analyzed
4x faster concepting
Efficiency Gain
The Challenge
BrightFrame Creative needed to present multiple creative directions to clients quickly after each shoot. Traditionally, editors spent a full day creating just two or three rough-cut options, limiting the creative exploration that clients expected.
The Solution
Using Spingle Auto-Assembly, the team generates 10 rough-cut variations within hours of wrapping a shoot. Each variation explores different pacing, shot selection, and narrative structure. Editors then refine the client-approved direction rather than starting from scratch.
The Results
Client approval cycles shortened from two weeks to three days. The agency now presents 10 creative directions per project instead of three. Win rate on competitive pitches increased by 35% as clients saw more options faster.
“Auto-Assembly turned our concepting process upside down. We explore more ideas before lunch than we used to in a week.”
Diana Park
Creative Director, BrightFrame Creative
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